Get to know your client

Why is it important to ask your clients questions and learn about them? Who they are, what their story is. meet them before the shoot?

 If you've ever asked your self this or have had a photographer interrogate you check out the video below.

A photograph is shaped more by the person behind the camera than by what's in front of it. To prove this we invited six photographers to a portrait session with a twist. 'Decoy' is one of six experiments from The Lab, designed to shift creative thinking behind the lens.

It is our job as photographers to capture the clients story. The story we are told will dictate the style, and feel of the images we capture. So if you are a photographer be sure to ask questions and backstory. If you are a client make sure your photographer has an interest in what your story is.